If you have a business, you have to have an app. However, you actually want it to be an app that your potential and existing customers will download and actually use. If you can get them to use it every single day, like they do their texting app, then you have really hit on something. That is a hard thing to do for some industries. If you can at least get them to go to your app first for the product or service you sell, then you have accomplished making a useful app. For our business, we used www.massiveinfinity.com to make an app for us.
We knew that our demographic would not be using the app every day. However, we have a demographic that is very desirous of knowing what is new for the things we sell. We tie the app to a profile they have built with us, and we push notifications of new products we think they will be interested in. Continue reading